|t-shirt with lifelock logo|
Enlighted was commissioned to create this lighted t-shirt for LifeLock, a company that specializes in protecting consumers against identity theft. The shirt was used to promote their brand on IWearYourShirt.com, where they had made a reservation to have their shirt worn for a day (specifically, May 15, 2009, the wearer's birthday). The lighted shirt made such an impression that it was mentioned in a CNN video about the site.
The LifeLock logo and text were printed and applied to the shirt by heat transfer. Then the outlines were illuminated with red and white EL wire. The battery and EL driver are held in a pocket hidden off to the side.
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